Karro Food Group improves forecasting capability with sofco Demand Planning

Karro Food Group is one of the UK's leading meat processors with pork processing plants across the country. Part of Sofina Foods, Karro process around 50,000 pigs each week for delivery to the UK's major supermarkets. They employ over 4,000 people across their national food production locations.

sofco was selected for expertise in the food industry, flexibility of tools, ease of use, and fast implementation time. The existing ERP system was SAP, therefore sofco's ability to easily integrate with SAP was also a key reason.

Pork products operate in a particularly challenging market with very variable demand patterns. Variability of demand is strongly influenced by product promotions, which can cause an increase of over 300% in sales.

The solution utilises a collaborative forecast approach. Users can easily accept or overwrite the forecast with their own market intelligence and compare forecasts with last year's sales.

Since the successful implementation of sofco Demand Planning at the Malton site, Karro has now rolled out the solution across other areas of the division.