Trade Promotions Management: Getting the Most from Every Promotion

Trade promotions are one of the biggest cost lines for consumer goods companies. Here's how to ensure you're getting maximum ROI.

For many consumer goods manufacturers, trade promotions represent 15-20% of gross revenues and yet a significant proportion fail to deliver positive ROI. Managing promotions effectively requires coordination across sales, marketing, finance, and supply chain.

One of the biggest causes of poor promotion performance is inadequate planning. Without visibility of the promotional uplift against production capacity and inventory levels, supply chain teams are often caught short.

sofco's Trade Promotions Management module provides an integrated solution that connects promotional planning with demand forecasting and supply planning. You can model the expected uplift, assess the supply implications, manage the promotion in-flight, and conduct rigorous post-event analysis — all within a single system.