Trade Promotions Management

Get maximum ROI from your Trade Promotions with past data analysis, uplift algorithm, live in-flight promotions management, post-event evaluation and more.

We understand your challenges

Continual promotional peaks

You’re having trouble bringing your marketing and sales teams together with production, to reduce stock-outs and maximise sales during promotions.
It’s difficult to predict the promotional uplift

There are so many factors to consider such as mechanics, fixtures, redemption rates, and time of year and they can all be different for different customers.
Consolidating financials into one place is hard and time-consuming

Cost, pricing and trade spend information need to be brought together at both a detailed and total event level before the predicted profit and retailer profit can be calculated.
Approval processes require a lot of work and information

Each function (sales, supply chain and finance) needs to see all of the detail of what they are approving, and poor information can create approval delays which knock on to production and delivery.
Circumstances change quickly during promotions

Retailer EPOS can show significant variations between actual events and plans that require an instant response to prevent shortages or over stocks.
Post-event financial analysis is cumbersome

All of the financial data that was used to build the event and get it signed off has to be compared with the actuals to truly assess the success or failure of the event. This results in time-consuming analysis.

Maximise Sales During Promotions

Connect with ERP and Planning Systems

Greater collaboration means better results

sofco’s Trade Promotions Management software integrates with other systems such as ERP and forecasting for better promotions performance
Collaborate across departments to plan more profitable promotions with less chance of stock-outs or overproduction

End-to-End Promotions Management

Create efficiencies and increase ROI

Get visibility of the entire promotion lifecycle from pre-evaluation, to live promotion performance tracking, to post-event analysis
Use real data and insights to reduce the amount of inventory waste caused by promotions
Increase on-time delivery performance to keep customers happy

Stay Agile During Promotions

Allow for quicker, better decision-making

View in-flight promotion data and re-plan quickly to optimise your plan based on the real situation
Get insights provided by our Machine Learning functionality. When promotions aren’t delivering on your selected KPIs the system tells you so you can do something about it

Download our
brochure

Learn more about how the sofco suite of tools can meet your unique aims and challenges.

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Trusted by our clients

“Greencore is involved in multiple categories, supplying a diverse range of products with different characteristics that require very different manufacturing processes. We selected sofco as they have an End-to-End planning and execution system that can be configured easily to fit these disparate demands. Our approach is much more sophisticated and collaborative now.”

Chris Chestney

IT Business Partner, Greencore

“What impressed us most about the sofco people was they understood our business, listened, and would bring a lot of experience to the project. They brought solid solutions to the issues we presented them with. It was clear from the outset that we were going to be able to work well together as a team and deliver this project. That is exactly what has happened.”